Length / 15mins
Jordy Smith's latest project 'NOW NOW ' is unadulterated surf porn; less about the editors artistic impression of what the youth want to see and all about what one of the most relevant surfers in the world is doing between dawn and dusk.Jordy Smith stormed onto the World Tour with no apologies and no prisoners. Since first pulling on a 'Smith' jersey, he's cried after home victories (J-Bay), accomplished personal goals (winning outside South Africa, in Rio), clocked 10s (everywhere) and shown us all how endearing the transition from cocky benchwarmer to graceful batsman can really be.Watching all 6'3" of him hospitalise a beachbreak end section or man-handle a Cloudbreak freight train with equal panache will steal your breath. But Jordy doesn't just dance for the judges, 2013's been a year in which he has shocked with freesurf clips. And it was only a matter of time 'til we would be gifted a digital extended play Welcome to Now Now, a collage of moments tagged and bagged during the first six months of this year. Filmed in Mozambique, South Africa, Australia and Indonesia, one simple mantra has kept Jordy's batteries charged and allowed us the pleasure of Now Now: "I just want to go surf. That's what I want to do."
Jordy Smith & Jacob Wooden
Jacob Wooden, Nick Green, James Lugo, Aldino Tayeb, Jason Hern