Manufacturing Stoke

Manufacturing Stoke

Length / 80mins

No other sport is so intrinsically linked to nature. To some, it is a spiritual experience, most call it indescribable. And yet, in becoming the multi-billion dollar industry it is today, a great paradox has arisen. Surfers are indeed directly connected to the earth’s pulse and yet a majority of the materials used are environmentally toxic. The story begins in the 1960’s, the golden era of surfing, a time of innocence and discovery. Surf culture erupted onto the collective consciousness and became the epitome of cool. Fast forward to December 5th, 2005 and the closing of Clark Foam for environmental reasons, the largest surf blanks manufacturer in the world. Not only was the event a wake-up call for many to shift from petroleum-base products to more eco-friendly materials, it also re framed the foundation of a stagnant culture. Enter surfing’s renaissance, an era where the new generation is completely changing what it means to be a surfer. And amid timid efforts from the industry’s biggies, a plethora of grass-roots up-and-comers is redefining what a surfer is supposed to ride. From wooden surfboards, hand-planes and alaias to recycled blanks and organic clothing, wave riding is taking on a new soul. Manufacturing Stoke is an introspective look into the surfing culture’s struggle to be beneficial unto itself, a tapestry of both influential and eclectic members of the surfing community that are constantly striving for positive change.
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Directed by

Pierce Michael Kavanagh

Produced by

Pierce Michael Kavanagh

Production company

Misfit Pictures

Cinematography by

Pierce Michael Kavanagh


Adam "Trout" Traubman, Anthony Circosta, Bird Huffman, Carl Ekstrom, Chad Jackson, Clay Peterson, Damian X Fulton, Dan Beauchene, Danny Hess, Dennis Murphy, Dennis Kavanagh, Derek Sabori, Ed Lewis, Foster Thompson, Gary Seagraves, Glenn Hening, Jasper, Jeff Wilson, Jim Moriarty, Joey Santley, John Baker Dahl, Jon Wegener, Kipp Denslow, Lucas Dirkse, Mark Stavron, Matt Biolos, Mikko Flemming, Ned Mcmahon, Niko Traubman, Richard Kenvin, Rob B. Woods, Roian Atwood, Sean Smith, Tiare Thompson, Tyler Callaway.

Known for

The Surf Industry

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