WHAT SUP is exclusively dedicated to the sport of Stand Up Paddling. This new television series is set to be launched in Q1 of 2014 in various National and International markets. Stand Up Paddling is the fastest growing watersport in the world and WHAT SUP captures the essence of this dynamic and multi-faceted activity. WHAT SUP works together with some of Stand Up Paddling’s best athletes and largest events in the world. Whether it is paddling on lakes and rivers, open ocean long distance, surfing or even challenging giant outer reef breaks…WHATS SUP delivers the gamut and excitement of the sport.